Dr. Martens Challenge (2023)

In 2023,  I submitted a design in response to a Dr. Martens competition. I decided to weave in lyrics - not only to reflect the musical theme, but also to capture the idea of movement and individuality that ties naturally to the product. I paid tribute to the legendary Fleetwood Mac by featuring the lyric “You can go your own way” in my illustration. It won, earning a feature across Dr. Martens’ social media platforms, and a new pair of boots for me. Beyond the win itself, the experience reminded me of the value of stepping outside my comfort zone and creating with confidence.